IDL selected A.wordsmith to launch a strategic PR program designed to broaden its thought leadership on a local and national scale.
IDL selected A.wordsmith to launch a strategic PR program designed to broaden its thought leadership on a local and national scale.
1 Pages© 2019 A.wordsmith, Inc. All Rights Reserved. C A S E S T U D Y IDL selected A.wordsmith to launch a strategic PR program designed to broaden its thought leadership on a local and national scale. Client Description IDL is a global expert in experiential marketing. Established as a small sign maker shop, it found its footing making screen print red crosses on first aid kits and labeling military rations in Pennsylvania in 1943. The company has blossomed into a global entity that services world-class brands like Nike, Coca-Cola, Starbucks, BP and Sephora to create elevated, enriching experiences for consumers in 31 countries and four continents. Project Description Since 2016, A.wordsmith has partnered with IDL as its strategic communications partner. The focus of the program
