National Financial Information Company Converting Trial Users into Paid Subscribers
National Financial Information Company Converting Trial Users into Paid Subscribers
3 PagesCASE STUDY National Financial Information Company CUSTOMER BACKGROUND National Financial Information Company (NFIC) is an information company that provides critical news and data for the financial community. SUMMARY Scout ® Sales was implemented by the NFIC’s sales department to successfully analyze and convert trial-based users into paid subscribers. THE BUSINESS CHALLENGE ? Difficult to identify which trial users would be most
