CASE STUDY Global B2B Media Publisher (GBMP) CUSTOMER BACKGROUND Global B2B Media Publisher (GBMP) is a B2B media company providing information to the corporate communication and compliance sectors. SUMMARY Scout ® Sales was implemented by GBMP’s sales department to improve customer retention and to recover revenue from unlicensed use. THE BUSINESS CHALLENGE ? Difficult to identify drops in a customer’s use of the service ? La

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