High-Growth SAAS Company Realizes Increased Free-Trial-To-Paid Conversion Rate
High-Growth SAAS Company Realizes Increased Free-Trial-To-Paid Conversion Rate
3 PagesHIGH-GROWTH SAAS COMPANY REALIZES INCREASED FREE-TRIAL-TO-PAID CONVERSION RATE BigCommerce, an e-commerce software company, was in search of a partner to help manage its free-trial autoresponder campaigns and increase free-trial-to-paid conversion rates. In order to accomplish this, Bigcommerce needed support setting up the right analytics that would aid in identifying free-to-paid performance. Additionally, the team’s reporting and analytics of trial registrants to paid conversions were built from manually updated spreadsheets. This process was inefficient and vulnerable to human error. The ultimate goal was to generate insights from these new analytics to better understand and optimize trial conversions to grow the business. Location: Austin, Texas Founded: 2009 Employees: 201-500 Indust
