CASE STUDY: RUNTASTIC Converting cross-app users with Audience BuilderThe Challenge Convert specialized app users into Runtastic Results App users 1: Convert users from Runtastic’s specialized apps to install Runtastic Results in order to boost Premium Memberships. 2: Speed up operation time to test out Facebook’s new value-based lookalikes feature. Many internal stakeholders are required to pull individualized LTV performance. CPI – Cost Per Install Will Runtastic acquire users cheaper through this audience targeting? CPP – Cost Per Purchase Will Runtastic acquire subscribers cheaper through this audience targeting? RTP – Registration to Purchase Will Runtastic be able to push users down the conversion funnel to become subscribers? ROAS – Return on Ad Spend Will Run

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