Case Study Naked Wines drives customer loyalty with automated, personalized emails using Upland Adestra. AdestraINDUSTRY Retail COMPANY Naked Wines Norwich, United Kingdom nakedwines.com Naked Wines is an online wine retailer that works on a subscription basis and operates in the UK, US and Australian market. Naked Wines customers (called Angels) fund independent wine makers from around the world, in return for exclusive access to delicious wines at wholesale price. They used Upland Software’s Adestra product to navigate complex customer data, including customer product ratings, to deliver product recommendations and highly personalized email campaigns at scale. 2The campaign delivers up to five unique wine recommendations with a percentage certainty based on

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