Case Study Motorpoint Arena supercharged their feedback with AdestraINDUSTRY Events COMPANY Motorpoint Arena Nottingham, UK motorpointarenanottingham.com The Motorpoint Arena Nottingham is a 10,000 seat arena in the UK that plays host to hundreds of concerts, shows, and sports events each year. 2 Motorpoint Arena used Adestra to create responsive and well-designed post-event email campaigns focused on motivating customers to share their experience. The Arena saw a significant improvement on engagement rates, with a 46% average open rate as well as 39% average click-to-open rate, and they gathered insights on their events and how to improve their offerings. Motorpoint Arena needed better insights into what audiences want Motorpoint Arena Nottingham was gathering post-e

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