Case Study Frontier ignites new-player engagement with AdestraINDUSTRY Video Gaming COMPANY Frontier Developments Cambridge, England, UK frontier.co.uk Frontier Developments is a UK-based video game developer that creates high quality, ground- breaking games across a diverse range of genres and platforms. 2 Frontier Developments used Upland Adestra to introduce new players to the world of their flagship game, Elite Dangerous. The multi-player simulation could be daunting to new users, and not all of them stuck around to learn the intricacies of the game. So, Frontier developed a series of onboarding emails to help them acclimate, leading to increased player retention and a doubling in play time.Frontier needed to make their game seem less daunting Elite Dangerous, a s

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