925 South Federal Highway, Suite 750 • Boca Raton, FL 33432 • Phone: 800-787-0497 • Fax: 561-620-9684 • www.MoreVisibility.com TM Case Study | Interactive Advertising MoreVisibility Increases The DMA’s Paid Search ROI Over 2,000% The Objective DMA has effectively used Paid Search in the past to drive registration for its annual conference. Yet in 2013, DMA sought to optimize its approach to Paid Search by using transaction data to better inform marketing decisions. Additionally, MoreVisibility was asked to pay increased attention to the cost per acquisition of conference attendees. “In the past, DMA was challenged with attributing registration performance precisely across channels. Yet, with guidance from MoreVisibility, we were able to increase ROI from our Paid S

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