Client: tigerair Category: Travel Agency: MEC Solution: Bing Date: Always On Paid Search – launched August 2013 MEC launched a search account for tigerair on Bing in August 2013, not long after Bing Ad’s entrance in the AU market in July. In the initial stages of activity, MEC and tigerair enjoyed high conversion rates and low CPA however additional traffic and bookings were necessary to align with overall goals. Bing’s mission was to deliver

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