975 South Federal Highway, 2nd Floor • Boca Raton, FL 33432 • Phone: 800-787-0497 • Fax: 561-620-9684 • www.MoreVisibility.com Case Study | Interactive Advertising 20% Increase in Leads in Facebook & Google The Problem / Challenge Due to the very niche product line, MRBOXonline.com’s campaigns reached complete saturation in AdWords. As a result, we need to expand the campaigns to other channels to increase sales growth. We started with testing a paid social remarketing campaign to complement the traffic we were sending via paid search. At launch this new effort demonstrated a high cost per click (CPC) and a low click through rate (CTR). Our Campaign Management team immediately identified that within this new paid social effort we were still only reaching the same

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