DialogTech Case Study: HotelsCorp Optimizes Paid Search HotelsCorp Offers Callers Luxury Vacation Packages at Amazing Prices HotelsCorp is a leading online vacation provider that offers the absolute lowest prices on the Internet for getaways to premiere travel destinations. They offer discount theme park tickets, hotel reservations, and an array of individually tailored vacation packages to suit the needs of any family. Most travelers book their vacations with HotelsCorp via a phone call. “Inbound calls are the lifeblood of our business, and our marketing team’s number one role is driving those calls to our call center,” said Maya Springer, Manager of Internet Marketing for HotelsCorp. “Thanks to DialogTech, we can prove how our marketing has driven hundreds of thousands of calls a year to

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