975 South Federal Highway, 2nd Floor • Boca Raton, FL 33432 • Phone: 800-787-0497 • Fax: 561-620-9684 • www.MoreVisibility.com Case Study | Search Engine Optimization How MoreVisibility and RSM US LLP Leveraged Conductor Searchlight for Branding and Redesign Success The Challenge: Rebranding and Transitioning SEO MoreVisibility and RSM developed and executed a strategy to successfully transition the brand’s presence from McGladrey (mcgladrey.com) to RSM US LLP (rsmus.com) in organic search and improve SEO. Simply mitigating a negative impact was not enough: both organizations had to focus on fi nding opportunities for improvement and organic growth. The Objective Understanding that the website had recently undergone a design facelift, the client wanted to ensure that th

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