Integration and segmentation of data The reporting suite in PureCampaign is a crucial area for Modalu as it enables them to see the ROI from campaigns. Over the past year they have been able to determine what area of marketing has been bringing in the most sales. To date email marketing has contributed 30% of the sales to Modalu. Modalu’s integration with Magento allows segmentation within their customer database and enables them to send out campaigns to dierent sets of target audience. The Modalu site features a VIP section called ‘Modalu Gold.’ Anyone that wants to sign up to this area must provide more information about themselves such as date of birth and also their country, the data gained allows more targeted marketing to customers. Modalu has a huge following from the US market so

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