A fuel and lubricants manufacturer faced challenges as rapid business growth outpaced its manual pricing processes, risking margin erosion amid frequent cost changes and evolving commercial guidelines. Partnering with Zilliant, the company implemented a data-driven, science-based pricing optimization solution that replaced inefficient spreadsheets. This enabled real-time, dynamic pricing aligned with market conditions and internal strategies. An initial regional rollout demonstrated significant success, leading to a global transformation that unified pricing processes, empowered sales teams with reliable price guidance, and improved profitability across multiple markets.

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