May 2021 Tailored Fit Pricing A sensible pricing model © 2021 IBM Corporation © 2021 IBM Corporation Tailored Fit Pricing 2 Evolution in customers’ workload profile Customers are continuing on their journey to hybrid cloud and new types of workloads continue to emerge as they do so. Digital transformation has been a disruptive force across industries and fluctuating high spiking business critical workloads are becoming even more common. This is in part due to rapidly changing consumer behavior as well as unforeseen factors such as regulations and a global pandemic. According to a recent ParkMyCloud study, wasted cloud spend is projected to hit $21,000,000,000 by 2021. So, an alternative in cloud and simply adding more

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