Mobile Advertising Across Numerous Industries Goal The airline was seeking to generate inbound calls from potential customers, particularly business and leisure travelers looking for low-cost airfare. Details The airline ran a CPM campaign, and chose to measure performance on a cost-per-call basis. When the airline initially tried mobile advertising with a different provider, it was paying as much as $15 per call. Results Through UpSnap’s Caller Analytics tool, the airline was able to optimize campaign performance on its calls, driving more than 3,100 calls in one month with a cost per call of less than $4, a reduction of 73%.

Join for free to read