This inaugural report examines the State of B2B Advertising by analyzing the larger picture and recent technological advancements. With a global recession looming and increased emphasis on technology investment ROI, we aim to provide a concise overview of the current state of B2B advertising. The report incorporates first-party research from our extensive advertising customer base, along with relevant third-party research and insights into Demandbase’s current offerings. By leveraging this information, we aim to assist you in making more informed decisions regarding your digital marketing strategies.

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