MikMak partnered with SafeGraph to help multichannel brands track the online-to-offline shopper journey. Using SafeGraph’s accurate, flexible Places data, MikMak enhanced its eCommerce platform, enabling brands to guide consumers from digital ads to nearby stores with confidence. This integration boosted POI coverage by 20% and improved location accuracy, streamlining campaign launches and freeing resources for innovation. MikMak now plans to expand globally and develop attribution models that reveal how and why shoppers move from online browsing to in-store purchases, driving richer insights and better customer experiences.

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