Retail banks use SafeGraph Places data to improve site selection decisions as digital transformation and competition from neo-banks accelerate. Traditional data like census info offers only basic insights, but SafeGraph provides detailed, up-to-date POI and mobility data showing competitor locations, co-tenancy, and foot traffic patterns. This helps banks evaluate trade areas, understand customer movement, and align branches with demand. The result is more precise decisions on where to open, consolidate, or close branches, reducing risk and costs while positioning banks for long-term success in a rapidly evolving market.

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