Clear Channel Europe used SafeGraph Places data to improve OOH campaign planning through its RADAR platform. Previously relying on fragmented POI sources, the team adopted SafeGraph’s accurate, unified global dataset to enable precise proximity analysis and richer insights. This empowered planners to pinpoint ad placements aligned with customer goals and deliver real-time analytics across European markets. The improved data boosted trust and effectiveness, allowing advertisers to make faster, smarter decisions. Clear Channel now plans to expand SafeGraph data use to other teams to create a unified audience-based buying approach.

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