For more case studies, visit UpYourService.com/case-studies Tel : (+65) 6309 9668 Tel : (+1) 302 309 0047 Enquiry@UpYourService.com www.UpYourService.com Since 1985, Microsoft has been a global leader in software development, working with billions of customers and over 640,000 partners around the world. With so many to please and so much to lose, the company continuously seeks to improve their customers’ and partners’ experience. In response to intensified competition and extensive research, Microsoft created a global Customer and Partner Experience initiative (CPE). Soon after, UP! Your Service was chosen to contribute to the CPE program to help the brand make a momentous shift from a developer-centric culture to a more customer- oriented, proactive, and collaborative company

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