Case Study

Creating a Customer-Focused Organization

Creating a Customer-Focused Organization

Pages 1 Pages

Page 1 © COPYRIGHT 2009 Dechert-Hampe & Co. Case Study Creating a Customer-Focused Organization Situation A major consumer packaged goods company determined that it could improve its competitive advantage in a rapidly changing market combined with a corporate merger by refocusing its sales organization to be more customer focused. Solution DHC worked with a senior level task force to develop and implement a strategy to

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