For more case studies, visit UpYourService.com/case-studies Tel : (+65) 6309 9668 Tel : (+1) 302 309 0047 Enquiry@UpYourService.com www.UpYourService.com “Singapore is an example to the world of how service can distinguish and uplift a nation.” RON KAUFMAN Chairman UP! Your Service How Service Reinvigorated an Economy and a Culture Just five times the size of Manhattan and with limited natural resources, Singapore has long known its greatest asset is people. Initially, the country wooed industrialists with low-cost labor. Then, as manufacturing and back-office jobs moved into China and India in the 1980s, the Republic realized it must reinvent what Singapore and Singaporeans had to offer. A NEW APPROACH In 1991 the National Productivity Board and Singapore Airlines invited servic

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