Diligent on deliverability RSM really understand the value of email marketing and how sending too many campaigns will make the audience lose interest and disengage with the brand, getting just the right frequency is really important. By looking at the results from each campaign they send RSM can see a number of things; the quality of data, open rates, click through rates, bounce rates and unsubscribes. By looking at these factors as well as website conversions in Google Analytics, RSM can determine the optimum number of campaigns they should send each month on behalf of each of their clients, therefore helping to ensure good deliverability for campaigns. The Mercedes-Benz campaign At the end of November RSM sent a campaign on behalf of their client Mercedes-Benz. This motoring giant wanted

Join for free to read