Background Seatwave is a fan-to-fan ticket exchange site which allows music, theatre and sports fans to buy and sell tickets in a secure, online environment. Founded in London in 2006, the company was created to meet the needs of an audience that want to go to more live events but miss out because they struggle to keep abreast of what’s happening and when. In the three years since its inception, Seatwave has gone from strength to strength winning numerous accolades, including being named ‘Best Technology Media Company 2009’ by The Guardian. The Challenge Seatwave’s success is dependent on it being able to quickly, and e ciently, send out the latest information about events and ticket availability – and crucially it needs to ensure that the emails arrive in each subscribers inbox at the ti

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