The Challenge Bravissimo were looking to achieve a more agile approach to their email marketing and develop a greater partnership with their ESP in which they would receive dedicated strategy support and best practice advice to increase the eectiveness of email campaigns. In January 2014, the company joined Pure360 because of the easy to use interface and dedicated account management to help them revise their email marketing strategy and to increase key email performance metrics. Two of their main challenges were nding the best time to send their emails and creating more engaging content. They needed to ensure emails were in their customer’s inbox at the right time for them to convert. The Solution Pure360 Intelligent Time Sending functionality recognises the most eective time to send t

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