The New York Racing Association (NYRA), established in 1955, operates New York’s premier racetracks and launched its online betting platform in 2016, now active in over 30 states. NYRA faced challenges with its legacy marketing system, relying on manual processes, limited data access, and non-automated campaigns. By adopting Optimove, NYRA automated 98% of campaigns, improved their activation rate by 54%, and boosted live customer future value by 10%. Leveraging advanced segmentation, AI-driven recommendations, and multichannel orchestration, NYRA now executes personalized, real-time campaigns, leading to impactful results such as significant growth in customer engagement and retention.

Join for free to read