Case Study
Medical Device Maker’s Product and Pricing Innovations Achieve Greater Value for Healthcare – And Its Bottom Line
Medical Device Maker’s Product and Pricing Innovations Achieve Greater Value for Healthcare – And Its Bottom Line
A leading global medical device manufacturer, with 300,000 SKUs, faced challenges in pricing management due to industry pressures and evolving business models. They partnered with Vendavo to implement value-based pricing strategies and streamline processes. Vendavo's Commercial Analytics, Price Manager, and Deal Manager helped improve pricing transparency, agility, and accuracy. The new system allowed the company to quickly adjust prices, ensure profitability, and enhance collaboration across departments. With 8,000 users on Vendavo, the manufacturer improved margins, sped up decision-making, and increased cash flow while maintaining their mission of improving healthcare outcomes.