Medical device firms face industry challenges such as limited insights into total addressable markets, generic value propositions, and under-informed customer interactions. Becoming data-driven requires not just acquiring data but effectively deploying it to inform strategic decisions. This guide helps firms navigate the data and analytics buying process, emphasizing the importance of cross-functional collaboration among sales, marketing, analytics, and strategy teams. Key steps include assessing organizational readiness, defining clear requirements, and fostering a data-driven culture. Leveraging accurate data improves market targeting, value messaging, and engagement with healthcare stakeholders, driving growth and competitive advantage.

Join for free to read