As the largest consumer electronics retailer in Europe, MediaMarkt boasts over €22 billion in transactions, €2.4 billion of which are generated annually from their online stores. With such a high volume of activity, MediaMarkt sought to merge all of their data - from both their offline and online sources - in order to better understand and manage the customer experience. To this end, MediaMarkt employed Dynamic Yield as its system for data management and holistic experience delivery. Launching over a dozen of personalization use cases, MediaMarkt ultimately saw a whopping 14% uplift in revenue per user and an overall reduction to their total cost of ownership. “When I joined MediaMarkt, we had a very diverse set of tools that were used for different purposes: testing, recommend

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