This guide by Ben Jonash and David Geisinger, with contributions from several experts, addresses at-scale digital personalization in healthcare. It highlights challenges healthcare organizations face in creating personalized customer experiences, such as organizational silos. The guide emphasizes the shift towards more connected interactions through telehealth and messaging, underscoring the importance of orchestration in automated digital interactions. It suggests that achieving connected healthcare experiences requires new value measurement models, team collaboration, and customer-focused interactions, aiming to assist leaders in effectively delivering personalization at scale.

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