Case Study

APMEX Turns Personalization into Gold

APMEX Turns Personalization into Gold

Pages 6 Pages

CASE STUDY World’s largest online retailer of precious metals drives double digit growth With more than 10,000 in stock, APMEX boasts over $14 billion in transactions and is the #1 ranked specialty retailer by Internet Retailer Magazine. Although a niche market, fusing both retail and finance, APMEX wanted to be seen as best in class when it came to the traditional eCommerce experience. In order to do so, the team at APMEX turned to Dynamic Yield to discover the real motivations of its shoppers in order to serve more targeted promotions across a wide range of different segments. Ultimately, the eComm platform saw key financial metrics like conversion rate, average order value, and revenue per session increase between 5-7% percent. Summary Results 20% increase in median AOV Du

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