Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands
14 PagesThis whitepaper discusses the role of Customer Data Platforms (CDPs) in enhancing customer experience (CX) and personalization at scale. It emphasizes how CDPs aggregate and analyze customer data to deliver real-time, personalized experiences, leveraging AI and machine learning to boost engagement and loyalty.
