Case Study

Measuring In-App Ad Performance & Purchase Consideration Windows

Measuring In-App Ad Performance & Purchase Consideration Windows

Bouygues Telecom mobile phone, ISP and IPTV provider in France worked closely with its agency, Performics (Publicis Media), to implement people-based, cross-device measurement solutions from Atlas for a better understanding of its mobile media performance. CASE STUDY: BOUYGUES TELECOM & PUBLICIS MEDIA Measuring In-App Ad Performance & Purchase Consideration Windows The Client 1 © 2016 Atlas Solutions, LLC // Case Study: Bouygues Telecom

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