The Client Mattress Firm is a specialty bedding retailer with more than 3,500 retail locations across the US. In addition to its flagship chain, Mattress Firm, the company operates Sleepy’s, Sleep Train and Sleep Experts stores throughout the country. The Campaign Though Mattress Firm has maintained an online retail pres- ence since 2011, the majority of its sales still happen in-store. With the help of its marketing agency, Merkle, the

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