Selling on installment THEIR STORY To break into the Southeast Asian market, ecommerce company Akulaku worked with Facebook Marketing Partner Nanigans to connect with tech-savvy audiences, increasing app installs by 50% and return on ad spend by 2X. Akulaku is an ecommerce company that stocks electronics and fashion products, offering them for purchase via lexible payment options, including paying in installments. The company operates in Southeast Asia and provides localized services to its customers. Boosting in-app purchase rates with Facebook app event optimization 1 increase in return on ad spend 2X 50% 3X 70% increase in app installs increase in 7-day purchase conversion rate increase in scaled credit applications Akulaku: Boosting in-app purchase rates with Facebook app ev

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