Atlas’ people-based measurement gave Unilever a new understanding of: It’s estimated that up to 22% of the global population celebrates Ramadan each year. To promote its beauty, food, home and entertainment products in Indonesia — the most populous Muslim-majority country in the world — Unilever launched “1001 Inspirasi Ramadan”, a custom website packed with 1,001 inspiring ideas to help Indonesians mark the sacred occasion. This campaig

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