NETR Inc. Business grown far beyond expectations, SEO up 123.43%How a local HVAC company grew far more than they ever expected With the SEO up 123.43% and leads pouring in, it’s time for the owner to go on vacation! Case Study Background Since 1989, N.E.T.R., Inc has been installing heating and air conditioning systems in the Boston area. They are true experts in all things ductless, which led to them being a Mitsubishi Electric Elite Diamond Contractor. The Challenge McDougall Interactive was initially brought in to conduct search engine optimization after a year- long website redesign dramatically dropped traffic and conversions. Rising costs of Google ads and changes in the Google algorithm meant that the methods of marketing needed to change. Marketing Strategy Over the years,

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