EBSCO / Stewart Signs | 9,819 SEO keywords gained, leads up by 55%How a national sign company tripled SEO keywords and used A/B testing to increase paid search conversion rates by 48% Case Study Background Stewart Signs is a division of EBSCO Industries, one of America’s largest privately held corporations. They have sold signs to over 50,000 customers for 50 years. Churches and schools are the top markets, and LED signs are becoming increasingly popular over traditional changeable letter signs. The Challenge McDougall Interactive was initially brought in to conduct search engine optimization after a year- long website redesign dramatically dropped traffic and conversions. Rising costs of Google ads and changes in the Google algorithm meant that the methods of marketing needed to cha

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