Rock Bottom Golf | #3 in Google for Golf Clubs, Sales from SEO up 100%#3 in Google for Golf Clubs, the shopping cart is ringing off the hook! Yahoo!! How Rock Bottom Golf got more than a 100% increase in sales from SEO Case Study Background Rock Bottom Golf is a discounter of golf clubs and golf accessories, and at the time was #308 in the Internet Retailer Top 500. Before working with McDougall Interactive, they had not done any significant SEO, but had a large following and customer base. They knew they needed to improve their search engine visibility and hired McDougall to handle the technical SEO and link building. Marketing Tactics • On-page SEO edits • Internal linking optimization • Writing category page text in the voice of “Scratch the Caveman” • Link building • Online pu

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