Case Study

Extending The Value Of A Product

Extending The Value Of A Product

© 201 4 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 EXTENDING THE VALUE OF A PRODUCT CPG Food Company Achieves 7% Lift across Its Product Portfolio N ew products are worth more than the sum of their sales—they can also have positive, wide-reaching effects on the brand’s related products. Recently, a major CPG company released a new snack product and wanted to promote it at select banners of a national grocery chain. MaxPoint serv

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