Impact Radius delivers a full suite of digital marketing products, from affiliate solutions to tracking and attribution, to help brands and retailers deliver consistent omni-channel experiences across all retail touchpoints. By powering its marketing attribution engine, Impact Radius Media Manager, with a Cloudera enterprise data hub, the company can provide retailers with a rich picture of each consumer’s journey—across all touchpoints—to help maximize marketing dollars and increase sales. Impact Impact Radius’ new attribution engine is helping brands and retailers more accurately measure the impact of their marketing campaigns and fine-tune their marketing strategies to increase conversion rates, and ultimately, sales. For example, one retailer was able to measure which email cam

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