TOP 5 DATA AND ANALYTICS USE CASES Digital Transformation in Telecommunications2 Cloudera | Digital Transformation in Telecommunications The New Telecommunications Economy The Telecommunications industry is experiencing transformation at a staggering pace. Powered by an increasingly hyper- connected world, generating massive amounts of data, telecommunication companies are reinventing themselves as technology and digital service providers for the connected modern era. Today’s “buy now” economy has changed consumer expectations. Streaming video now accounts for two-thirds (63%) of all mobile data traffic. 1 This has forever changed the competitive landscape. Massive amounts of structured and unstructured data are generated every day, and emerging technologies such as 5G and IoT

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