TOP 5 DATA AND ANALYTICS USE CASES Digital Transformation and T-Mobile ®Cloudera | Digital Transformation and T-Mobile 2 The New Telecommunications Economy As a leader in the telecommunications industry, T-Mobile is experiencing transformation at a staggering pace. Powered by an increasingly hyper-connected world, generating massive amounts of data, you’re no longer just a telecommunications company but also a technology and digital service provider for the connected modern era. Today’s “buy now” economy has changed consumer expectations. Streaming video now accounts for two-thirds (63%) of all mobile data traffic. 1 This has forever changed the competitive landscape. Massive amounts of structured and unstructured data are generated every day, and emerging technologies such a

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