1 CUSTOMER SUCCESS STORY Overview Western Union is a globally recognized brand whose roots date back to the mid-1800s, with its iconic telegraph system symbolizing the start of electronic communications. While Western Union’s business model has shifted over the years—from connecting customers through communications to connecting them financially through cross-border, consumer-to-consumer money transfers, bill payments, and other financial services—one fundamental underpinning has remained unchanged: a dedication to customer-centricity and connecting people with each other. The company helps millions of customers (both businesses and individuals) connect, transferring USD $82 billion in consumer-to-consumer transactions in 2013 alone. “One of the factors driving transformation for

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