The YouGov International Omni-Channel Retail Report 2021 examines the impact of COVID-19 on global shopping behaviors, highlighting how both online and brick-and-mortar channels remain crucial for consumers. The report reveals that 74% of shoppers use both channels, with brick-and-mortar preferred for essentials like food, while online dominates for discretionary items like clothing. Key barriers to online shopping include delivery charges and lack of product experience, while physical stores face challenges with social distancing and convenience. Interest in emerging technologies like virtual reality for online shopping is growing, particularly among younger consumers.

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