Matched Audiences: Powerful Targeting that Makes an Impact To create campaigns in financial services that have real impact and prove ROI, you need to reach the right people. State Street is one of the world’s largest services and managers of institutional assets. LinkedIn’s sophisticated audience targeting tools help them reach the right audience at the right time. By making it easier for teams to sell to their core audience and expand their reach, they make even more sales. Deepen your brand’s existing relationships. Matched Audiences on LinkedIn provides unique targeting capabilities that help you reach people who already have a relationship with your brand. It lets you combine LinkedIn’s professional data with your business data by: Targeting people who’ve visited your websi

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