Going always-on makes a bigger impact for EDHEC The Challenge • Reach and engage relevant students and opinion leaders on higher education • Build brand salience • Establish EDHEC values around excellence, innovation and entrepreneurial spirit Page 1 of 2 How does one of Europe’s top business schools stand out when competing for students internationally? EDHEC launched a bold new strategy to build brand salience on LinkedIn and nurture relevant audiences ahead of demand campaigns for specific courses. The school’s video-led, always-on campaign smashed performance benchmarks for engagement, video views and video completions – and catapulted EDHEC into the top quartile of influence for the education sector on LinkedIn. Why LinkedIn? • Power of LinkedIn data for targeting key higher

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