Case Study: Targeting affluent consumers pays big dividends Marketing in the financial services industry is intensely competitive. The world’s top firms are vying for a pool of consumer investment that’s estimated at more than $100 trillion today and could hit $145 trillion by 2025. In this landscape, success hinges on the focused pursuit of new markets, new customers, and new ways to reach them. How they did it: An unmatched membership Recently, one of the world’s largest asset managers used a finely tuned acquisition campaign on LinkedIn to tap a receptive audience of affluent consumers already in the market for financial services products. Not all audiences are equal. By sparking targeted dialogue with LinkedIn’s membership, one asset management firm engaged an audience tha

Join for free to read